Marketing plan
1GlobeMarket.com (Swift Depiction)
1GlobeMarket.com (Swift Depiction)
Ø 1GlobeMarket.com is a new internet business (on-line store)
Ø Founded on November 06, 2010 by Rudiana Carcani,
Ø The store will be supplied via drop shipping
Ø 1GlobeMarket.com will be held as an S-Corp.
R Electronic products(Camera, Video recorder, GPS, Laptop, TV. iPod, MP3
R Jewelry & Watches
R Fitness & Nutrition
R Beauty Products
R Gifts
R Thrifty items
R 1GlobeMarket.com (Mission)
R Facilitate the shopping process for millions of people within USA and worldwide by creating a one-stop, online global market, offering
R our clients competitive price, even
R a chance to negotiate the price
Market Analyze: E-Commerce Industry
ÿ E- Commerce was first commenced in 1990
ÿ The first two companies that discovered the power of internet were: Amazon founded in 1995, by Jeff Bezos , E-Bay initiate in 1995 by Pierre Omidyar (Amazon.com, 2010; E-bay.com, 2010).
ÿ 2014 project for online spending is $250
billion (Schonfeld, 2010)
ÿ Three products experienced the highest increase: Computers, Apparels, Consumer Electronics
ÿ In 2009, the on-line spending was $155 billion
ÿ USA dominates the E-Commerce industry, reflecting the size of its economy (QFinance) 2010).
1GlobeMarket.com (Competition)
Amazon.com (competition)
õ It is Customer-Centric focus
õ It has significantly expanded product offerings
õ It has international sites and worldwide network
õ It has wisely implemented technological innovations to assist its client’s informed buying decisions (Amazon, 2010).
eBay.com (competition)
õ In1996 architected a strong business team
with Stanford MBA and Harvard graduates.
õ It has over 90 million users worldwide
õ In 2009 the total value of items
sold on eBay was $60 billion,
its total revenue was $8,727.36 million
gross profit was 6,247.6 million, (MSN, 2010).
1GlobeMarket.com (Target Market)
Demographic segmentation:
† Age: 14- 65 years old
† Gender: Female and male
† Income: Under $10,000 - $100,000
† Social class: Lower class, working class, middle class (Peter & Donnelly, 2009, p.70)
Geographic segmentation
† USA
† Europe
† China
Behavioral segmentation
† Benefits sought
(Peter & Donnelly, 2009, p.70)
1GlobeMarket.com (Advertising Channels)
ü Mail simple flyers (in various languages)
ü Messages, adds via face book, tweeter, my space
ü Use word of mouth and the network
ü Place classified ads in free newspapers (conventional and on line)
ü Place free adds with Craigslist, Backpage, Kijiji and free online classified boards
References
c Amazon. (2010). About Amazon. Amazon.com
Retrieved December 04, 2010 from:
c eBay. (2010). eBay overview. eBay.com. Retrieved
December 05, 2010 from:
c Peter, P., & Donnelly, H. J. Jr. (2009).
Marketing Management.
(9th edition). New York, NY: McGray-Hill/Irwin
c QFinance. (2010). E-Commerce industry. QFinance.com.
c Schonfeld, E. (2010. Forrester forecast: Online retail
sales will grow to $250 billion by 2014.
Techcrunch. Retrieved Novemebr 10, 2010 from:
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